Overview: Fourth Wall Gym stemmed from a passion and mission of the founder’s to engage your mind while getting a fun and intense physical workout. This concept will offer mental stimulation, entertainment and adventure, and physical challenges that no other gyms have been able to bring to the Austin community. In theater, the actors break the fourth wall when engaging audience members into the story. At FWG, you engage your mind and move your body while becoming the action hero of the story.
Intention: To complete an initial brand discovery audit with founder, Jennifer, to take a deep dive into how this business should be established, and identify as many details involved in delivering the brand essence to its customers. Demographic research and persona identification were completed simultaneously with the brand audit. Once the brand was identified, we partnered with the Label Collective to create visual brand assets including all logo variations, initial website, and an investor deck to send this team off to pitch an amazing concept presented in a beautiful manner.
Outcome: We brought in AG partner the Label Collective to provide FWG with a new website, including design, copy, and branding, showcasing the new beautifully crafted brand. Brand identifiers were established, giving the founder a sense of direction for details like: pitching, funding, timeline, target customers, staffing, marketing, promotions, customer experience, and overall business development consulting. Jennifer has moved into her next phase of development, using our resources, to seek funding for her business. We look forward to seeing the big ground breaking for this arena when the concept comes to life in central Austin.