Overview: We have a soft spot for animals, which is why our work with PawsCo gives our heart a hug every time we talk about it. The mission behind this Colorado startup is to reduce pet overpopulation with a comprehensive approach in spay/neuter, food drives, and adoptions.
Intention: AG was invited to work with the founder and board members to build a brand around the PawsCo mission, engaging loyal volunteers and foster families to support that mission. To create event marketing and communication that would allow for this brand experience to spread and grow awareness.
Outcome: In its first year, the brand of PawsCo was established on social media outlets (with thousands of fans), the board of directors implemented committees to achieve massive tasks involving brand experience, marketing events, engaging volunteers, and growing the mission to fans and foster families saving nearly two hundred animals. We can’t wait to see what this group will do in year two!