Overview: The ProFound Group’s services are specifically designed for early stage and high growth firms who wish to control costs and simplify their HR and recruiting processes. The on-demand services provide instant resources without the fixed cost of employees or search firm placement fees.
Intention: To partner with owners Cathryn and Kristan to update and refresh the brand appearance and logo, and to grow the business with an automated email marketing campaign.
Outcome: We brought in AG partner The Label Collective to provide an updated logo for all branded assets and business collateral, as well as created an infographic to use on marketing and trade show materials. We crafted and executed an automated email marketing campaign to drip after several seasonal trigger points in recruiting throughout the year. If you’re an early stage high growth firm, we can’t recommend ProFound Group’s recruiting process enough.